The brand Dennj spins around two main concepts: sustainability and multi- functionality in fashion. Both are given equal importance throughout the creative process. Sustainability means not buying any new fabric. Everything has a past life, as it has been either inherited from vintage products, repurposed from upholstery leftovers, found in flea markets, or given as a gift by clients or friends. Moreover, the very ideation of any item necessarily takes into consideration fabric availability and selection.
This is both an act of protection towards our planet and an incredible everyday training in style and sartorial technique. Every garment is produced with natural, single- origin materials, assembled by composition. This keeps their future destination and reintegration within a circular economy. Multi-functionality stands for stratification, versatility, multi-layering and multi-purposing. These tenets come full circle with sustainability within the final product, which is often double-face and chameleonic. Garments can change their very shape if accompanied by accessory pieces, which definitely have a lower environmental impact, but still hold an equal fashion power, bringing more originality and emphasis.
The brand was not born with the idea of signing a total look. Indeed, it offers a few, impactful pieces, which should interact with and give uniqueness to an already existing wardrobe.