They started Merrma to celebrate and explore hair decoration, both culturally and in fashion, as well as its meaning in society. Many of their products are handmade by a group of women in Northern Brazil, while the rest are made in Paris. They spend a lot of time in Northern Brazil and find inspiration not only from the women but also from nature.

"Merrma" means "walking by the water looking for something with your feet" in Wagiman. While this doesn't directly relate to hair, it encapsulates the feeling they want to create. They believe that every hair accessory should feel like a little treasure.