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U SO NICE is a Ukraine-based brand that started in 2021. Its items are gender-fluid while encouraging all forms of visual self-expression. Nature of beauty, its philosophy, and freedom - are the key values the brand stands for. As a small brand, advantaging in prioritization of usage of the highest quality and most natural, but cruelty-free, production materials; as well as controlling suppliers' factories' labor conditions in order to prevent human rights violations.
U SO NICE believes business and community responsibility can put humanity on the trail of high-minded progress which can do us ALL cute and sexy. Currently, the brand is operating in a country that is experiencing full scaled war on its territories, so U SO NICE is donating 20-50% of all proceeds to local volunteer foundations.