"My real name is Larissa Castellano Pucci, Larissa didn't sound quite as catchy for a brand name. I am the grand-daughter of Emilio Pucci.  I refused to do anything tied to fashion for the longest time... I flitted from Fine Arts to Computer Science and then worked for a digital media studio developing a film in Virtual Reality.  Eventually I ended up right where I started, drawing and playing with color swatches...and here I am launching Lara. My aim is to re-introduce the foulard to my generation as a staple of anybody's wardrobe..."